“How can I help?” Dr. Max Goodwin asks at every turn on NBC’s “New Amsterdam” when he becomes the new medical director at the eponymous fictional hospital. And he really, really means it. Not only does he repeat the phrase ad nauseam because he’s so damn earnest, but he also says it in Spanish. That’s how serious he is about putting the service aspect back into the medical practice.

It’s the network’s latest starring vehicle for Ryan Eggold, who was arguably the second-most interesting actor after James Spader on “The Blacklist.” NBC even tried and failed to spin his character off onto his own show, but it ended up misfiring. “New Amsterdam” goes in the opposite direction from the damaged and dangerous bad boy seen on “The Blacklist,” however. Instead, Eggold’s a man with a mission and he will go to any lengths to shake up the system if that means better medical care. Rules be damned, convention be damned, and ugh, the viewers be damned also.

He also has one Big Secret that was spoiled in the trailer, and it’s supposed to give him some depth and make him more sympathetic. But thus far, it doesn’t seem to make the doctor’s wacky strategies any less annoying.

Even worse is the incredibly patronizing positioning of how Dr. Goodwin uses Spanish on the show. At times it’s used like a smug party trick when he surprises the staff who had been blithely speaking about him in Spanish in his presence, thinking he doesn’t understand. Other times, he’s speaking Spanish to the janitorial staff during inspirational montages about how every person matters. To be clear, speaking multiple languages is a good thing, but the way the show uses it as some sort of cultural badge of honor is obnoxious, kind of like the bizarre white-on-white shaming that goes on by those who’ve figured out how to use chopsticks. Bragging about doing something basic to another culture just highlights one’s ethnocentric outlook and smacks of appropriation. ¡No me digas! See? Annoying.

Dr. Max Goodwin is such a hero’s name. Good + Win… to the Max! But despite the superficial similarity in name, do not mistake him for The Good Doctor. While Eggold is neither great nor awful in the role, he seems out of place as the star when you consider the amazing talent who play second fiddle to him. Somehow, the show manages to squander the skills of Freema Agyeman, Anupam Kher, Janet Montgomery, Jocko Sims, and Tyler Labine, all of whom are trying their best to imbue as much juice as possible into rather uninteresting dialogue and cliched stories. Sims, who plays Dr. Floyd Reynolds, gets one provocative line in the pilot that reveals something intriguing about his character, but that trait seems to disappear later, as if the show lost its guts to deal with what it had proposed.